DiscoSEO

Blog

Guides, cited research, and comparisons from Kirill Zubovsky on SEO, GEO, AI crawlers, and getting a site found on Google and quoted in Chat GPT.

GEO vs SEO

GEO and SEO are two readings of one page. Google says AI Overviews are still SEO. Chat GPT, Claude, and Perplexity keep their own crawlers.

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How to show up in ChatGPT

To show up in ChatGPT, answer the question in the first paragraph, match the H1 to the query, and publish steps a model can cite.

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AI crawlers and robots.txt

AI crawlers are not one bot. OAI-SearchBot, GPTBot, Googlebot, Google-Extended, Claude-SearchBot, and PerplexityBot each have a different job.

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What is llms.txt?

llms.txt is a proposed Markdown file at /llms.txt that gives agents a title, a summary, and links. Google says Google Search ignores it.

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Schema markup for AI search

Schema markup for AI search is ordinary structured data that matches the visible page. Google says no special schema is required for AI Overviews.

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GEO statistics

Cited figures on who uses an AI chatbot, who asks one for a recommendation, and what happens to the click when an AI summary appears.

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Best AI SEO tools

The best AI SEO tools in 2026, by job: DiscoSEO for a one-time $99 GEO audit, then OtterlyAI, Peec AI, Rankscale, Semrush, and Ahrefs.

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AI SEO Audit Tool

DiscoSEO is an AI SEO audit tool. One public URL becomes 100 actions, 50 for Google and 50 for Chat GPT. $99, one time. No subscription.

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